International Coffee Roaster

Welcome to the world of Morgon Coffee Roasters, where the vibrant spirit of Gothenburg, Sweden, meets world-class roasting expertise! Founded in 2018 by three industry veterans—Christian Gullbrandsson, Gabriella Sand, and Markus Vestergaard—Morgon isn’t just a roastery; it’s a passion project built on over 40 years of combined elite experience.

Nestled in an old shipyard by the docks, their iconic square blue bags are inspired by the very shipping containers that bring their incredible beans from far-flung corners of the globe to the Swedish coast.

Morgon doesn’t just roast coffee; they win at it. The founders didn’t start as hobbyists—they were already legends in the Scandinavian coffee scene.

• Sprudgie Award Finalist: Recognized globally as a finalist for “Most Notable Roaster,” proving they are one of the most exciting names in specialty coffee today. 
• World-Class Competitors: The founders have multiple international medals under their belts. They have competed at the highest levels in the World Coffee Roasting Championship, the World Cup Tasters Championship, and the World Brewers Cup.