Everyone`s yelling about inflation killing your RM16 latte.

Nah. That`s not it.

I spoke to 30 cafe owners. Here`s what`s ACTUALLY draining your wallet:

1/5

---

Okay let`s get the boring stuff out first.

Coffee beans? Up 23%. Milk? Up 31%. Electric bill? Up 18%.

That only explains like... 15% of why your latte costs more.

So where is the other 25% going?

2/5

---

Rent. But not normal rent increases.

Landlords started creeping on cafe Instagram pages. Saw posts getting 50K likes.

Then they went full shark mode.

One Bangsar cafe owner told me his rent jumped from RM8K to RM22K. In ONE renewal. Brutal.

3/5

---

Staff costs went crazy too.

Minimum wage jumped from RM1,200 to RM1,700. That`s almost 42% increase overnight.

But here`s the thing nobody mentions:

Baristas now want RM2,500+ because they can just quit and do Grab instead. Can`t blame them tbh.

4/5

---

Here`s the awkward truth.

Malaysian cafes were way too cheap for years. Owners were basically running on vibes and hope.

That RM12 latte in 2019? Should`ve been RM15. Owners just took the hit quietly.

Now they`re tapped out.

5/5

---

Stop asking why prices jumped 40%.

Ask why they didn`t jump sooner.

Your neighborhood cafe isn`t scamming you. They`re just trying to keep the lights on. ...

United won a game.

But you can win your morning.

Pair your coffee with something that fires you up. Not doom scrolling.

#auresso #auressosupplies #cafesupplies ...

Nestle just lost $300 million on a coffee company.

Bought Blue Bottle for $425 million in 2017. Just sold it for $400 million. Peak valuation hit $700 million.

Here`s what happened:

Centurium Capital now owns all 100+ Blue Bottle cafes. They`re the private equity firm behind Luckin Coffee.

Yeah, that Luckin. Survived a massive accounting scandal in 2020. Now runs 31,000 stores in China.

Nestle kept the Nespresso pods and packaged goods. Smart move. Keep the margin, ditch the real estate headaches.

Why this matters:

→ Big Food (Nestle) is retreating from specialty retail
→ Private equity is swooping in on premium brands
→ Costa Coffee and Arabica were also on Centurium`s shopping list

Blue Bottle started in Oakland in 2002. Built the entire third wave coffee movement. Now owned by China`s biggest coffee chain operators.

Will Blue Bottle stay the same or go full Luckin? Drop your take below. ...

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